Nissan Cubelist

Concept storyboards produced for the Nissan 'Cubelist'. This digital project was a portion of the Nissan Cube launch across Europe. Beginning initially with a pre-loader of a Cube 'rising' from a 2D plain, the user could customise the car before taking it on a unique journey through a stylised city. Though this route was eventually abandoned, these visuals were used to influence the eventual direction of the project. Copyright Nissan Credits: Agency - Duke Interactive Creative Director - Paul Jason Art Director - Tom Olivier